SEO: BLACK HAT TACTICS

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Search engine optimization is a highly competitive field. Because information on the internet is not only all inclusive, but also global, people want to get their web page noticed quickly. When a keyword comes up with over a million results, you do not want to be that millionth website. Black hat tactics are sometimes used in order to try to get the search engine to believe your website is higher in rank than it actually is. It’s also highly risky to use black hat tactics.

WHAT ARE BLACK HAT TACTICS?

Because of the highly competitive nature of online search results, there are all forms of unscrupulous methods of trying to increase your ranking in the SEO world. Black hat tactics is the term used to refer to these forms of cheating.

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One of the more popular methods of trying to trick the search engine is keyword stuffing. Keyword stuffing might not sound so bad. In fact, theoretically it sounds like a pretty good idea. You use your key term as many times as possible on your website in order to make Google pay attention to your website and give you higher rankings. However, keyword stuffing causes inaccurate rankings and is very unethical. Keyword stuffing also sounds terrible when someone reads your text. More importantly, it is ineffective and Google will find this black hat method and penalize the website for it.

Hidden text is also a very common black hat method which should be avoided at all costs. This is similar to keyword stuffing in the sense that the keyword is being inserted onto the webpage as often as possible to trick the system into giving you a higher rating. However, instead of openly writing the keyword in the text, those who use the hidden text method wait until there is a break in the paragraph and then type the keyword in the same text color as the background screen in order to trick the system. Although the reader will not be able to pick up the keyword because it’s camouflaged, Google will be able to see it.

WHY NOT USE BLACK HAT METHODS?

Not only are black hat methods unscrupulous, they will also do more harm than good. In fact, you can be assured if you use these unethical tactics to try to increase your ranking on a website Google will eventually find out and penalize you, possibly banning your webpage altogether. It is always important to stay clear of these and other black hat tactics at all costs.

SEO: QUALITY IS KEY

There are many aspects to search engine optimization that people do not realize exist. The complex algorithms that go into ranking a search engine term are enough to confuse even the most skilled mathematician. Anytime a website is created the number one priority of the web master is to get a high ranking in the search results. With all knowledge possible through the World Wide Web, one search request can result in billions of results. The higher you rank, the more likely you are to be seen by potential customers.

Avoiding the Negative:

High ranking is extremely important because most people have short attention spans.The fact is: there are not very many people at all who will look past the first page, much less sit back and spend hours searching hundreds of thousands of search results in order to gather information. There is very little time for that in today’s world.

Due to the nature of search engine optimization, the competition for rank is very high. There are those who even succumb to the temptation to rely on unscrupulous methods in order to attempt an increase in their ranks. These methods, often referred to as black hat tactics, are not only very unethical they also eventually backfire causing the website to be penalized with low rankings or even banned from the search results pages.

Some of the key methods of black hat tactics include keyword stuffing and hidden text. Keyword stuffing is the most common black hat tactic whereby website owners will use the keyword numerous times on their webpage in order to try to trick the search engine into giving them a higher ranking. This method is almost always doomed to failure. 


Hidden text is another doomed to fail tactic in which the keyword is entered onto the webpage at breaks in paragraphs using the same color text as the background page which means that people reading your page will not see the text, however, the search engines will. In other words, you’re still keyword stuffing, but your text reads better.

The problem with most black hat tactics, especially keyword stuffing, is that the quality of the text is always the first to go. What could potentially be a high ranking web page on its own usually ends up sounding badly put together and grammatically incorrect when keywords are stuffed into the text. This is a quick way to lower the number of hits on your site because nothing is less appealing than a poorly worded webpage. Also, it will lower your rankings once Google finds out. In fact, using black hat tactics can get your webpage banned from the search engine results.

THE BEST METHODS FOR SEO:

The best method to increase your website rankings is of course quality. By having a high quality website which is grammatically correct and full of accurate information from trusted reputable sources you increase the quality of your page and the drive to your site, which, in turn, increases your ranking in the SEO. Also, make sure that any links you have to your website are put on webpages which relate to your keyword topic and that you only have reputable and related links from others on your own webpage. This will also increase the quality of your website, increase the drive, and increase your SEO ranking.

MAKE EVERY EMAIL COUNT

Theresa DeMario

BE SUCCESSFUL WITH EMAIL MARKETING
If you have not yet begun emailing potential and current customers with updates on your products, services, and business in general, as well as for various marketing purposes, then you are missing out on an amazing opportunity. Even if you do not consider yourself to be technologically savvy, you owe it to yourself to give email marketing a try.

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Networking
Nearly everyone has an email address. If you are out at a networking event or retail fair, then you can do more than get a few hours of exposure. Hand out business cards, but also take down names and email addresses, as well as some other information that people are willing to give to you.
I will do a few posts and a report on list building soon. For now, just remember to get everyones email address. The point is to just get started. Get some names and emails down and don't stop until you have a good sized list.

A Friendly Email

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Once you have a decent sized list of email addresses on hand, the next step is to employ techniques in order to make a winning email campaign. Make sure that you are friendly yet professional. People want to feel like they are more than just one of your many potential customers.
Also, you will want to create a clear message which is quick to the point.

Getting Started
There are several other considerations which you will want to work through before you start your email marketing. Think about the style you will use, the target audience, if you will bring up sales directly in your emails or just leave a link to your website so that they can find out more on their own.
Although emails seem so simple, they can really make an impact if you come up with a great system for creating and sending them out to the right people. There are a number of providers that will make this easier for you, just shop around a little bit to get a feel for what's out there and what you need to get started.