MAKE EVERY EMAIL COUNT

Theresa DeMario

BE SUCCESSFUL WITH EMAIL MARKETING
If you have not yet begun emailing potential and current customers with updates on your products, services, and business in general, as well as for various marketing purposes, then you are missing out on an amazing opportunity. Even if you do not consider yourself to be technologically savvy, you owe it to yourself to give email marketing a try.

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Networking
Nearly everyone has an email address. If you are out at a networking event or retail fair, then you can do more than get a few hours of exposure. Hand out business cards, but also take down names and email addresses, as well as some other information that people are willing to give to you.
I will do a few posts and a report on list building soon. For now, just remember to get everyones email address. The point is to just get started. Get some names and emails down and don't stop until you have a good sized list.

A Friendly Email

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Once you have a decent sized list of email addresses on hand, the next step is to employ techniques in order to make a winning email campaign. Make sure that you are friendly yet professional. People want to feel like they are more than just one of your many potential customers.
Also, you will want to create a clear message which is quick to the point.

Getting Started
There are several other considerations which you will want to work through before you start your email marketing. Think about the style you will use, the target audience, if you will bring up sales directly in your emails or just leave a link to your website so that they can find out more on their own.
Although emails seem so simple, they can really make an impact if you come up with a great system for creating and sending them out to the right people. There are a number of providers that will make this easier for you, just shop around a little bit to get a feel for what's out there and what you need to get started.

KEEPING YOUR COOL WITH EMAIL MARKETING

THERESA DEMARIO
Founder & CEO: notaverbum.com

Are you ready to begin getting  great results from an email marketing campaign?

Yeah? Then you need to learn how to be incredibly patient. Not just standing in the supermarket check-out line for twenty minutes patient, but the kind where are you are able to face some truly frustrating moments and come out like a champion in the end. You need to learn how to take the bad with the good when it comes to your interactions with potential customers who you have emailed.

There definitely will be some people who either do not take you seriously, do not understand your message, or decide that they would like to opt out of your email list. This is inevitable, but it does not have to be a bad thing. You must become used to dealing with setbacks in your marketing campaigns, no matter which medium you are using. However, the following are some reasons why you should not worry so much about the negative responses.

THESE INDIVIDUALS WILL NOT BUY FROM YOU:

The first time I read this statement, it was (of course) Jon McCulloch who wrote it and I have to admit, it

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was a pretty profound game changer for me.  It's a harsh outlook to have, but it is true. Those people who criticize your emails, probably do not get the point of them. If they do not give you positive feedback, they almost certainly will not purchase your products or services. So look past these types of responses (unless you think that there is something to them), and focus on those people who are interested in what you have to offer. 

NOTHING IS TOTALLY FOOLPROOF:

It's true. There always will be people who seem foolish, and cannot understand the simplest of instructions or messages. Even if you strive to make your marketing message as simple as possible, you will get at least one person who has a difficult time getting to your website, or figuring out how to order from you.  They may even become frustrated by the fact that you are emailing them, when they have signed up to be on your email list, or maybe they cannot figure out how to unsubscribe from the list. 

If it is one or two people, it is a perfect opportunity to practice on your patience and display a little grace.  If it seems to happen a lot, it's probably your own damned fault and you need to take some more preventative measures next time.

CRITICISM ABOUNDS, ESPECIALLY ON THE INTERNET:

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Be prepared for some criticism from the recipients of your emails. This is the internet, after all and people here are more than comfortable writing a nastygram to complete strangers to vent all their frustrations.  You'll get bottled wrath and unholy snark  that originated with the inlaws, asshat bosses and all the disappointments a life can contain.

Whether they are staunch grammarNazi's, or are telling you that your technique is poor in general, try not to become discouraged or angry. This is part of having an online presence and running a business, and it usually does not mean that you are doing a bad job.

Just take it all in stride, respond to those individuals who genuinely have good advice or comments, and try to forget about all of the rest.