MAKE EVERY EMAIL COUNT

Theresa DeMario

BE SUCCESSFUL WITH EMAIL MARKETING
If you have not yet begun emailing potential and current customers with updates on your products, services, and business in general, as well as for various marketing purposes, then you are missing out on an amazing opportunity. Even if you do not consider yourself to be technologically savvy, you owe it to yourself to give email marketing a try.

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Networking
Nearly everyone has an email address. If you are out at a networking event or retail fair, then you can do more than get a few hours of exposure. Hand out business cards, but also take down names and email addresses, as well as some other information that people are willing to give to you.
I will do a few posts and a report on list building soon. For now, just remember to get everyones email address. The point is to just get started. Get some names and emails down and don't stop until you have a good sized list.

A Friendly Email

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Once you have a decent sized list of email addresses on hand, the next step is to employ techniques in order to make a winning email campaign. Make sure that you are friendly yet professional. People want to feel like they are more than just one of your many potential customers.
Also, you will want to create a clear message which is quick to the point.

Getting Started
There are several other considerations which you will want to work through before you start your email marketing. Think about the style you will use, the target audience, if you will bring up sales directly in your emails or just leave a link to your website so that they can find out more on their own.
Although emails seem so simple, they can really make an impact if you come up with a great system for creating and sending them out to the right people. There are a number of providers that will make this easier for you, just shop around a little bit to get a feel for what's out there and what you need to get started.