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| THERESA DEMARIO Founder & CEO: notaverbum.com |
Yeah? Then you need to learn how to be incredibly patient. Not just standing in the supermarket check-out line for twenty minutes patient, but the kind where are you are able to face some truly frustrating moments and come out like a champion in the end. You need to learn how to take the bad with the good when it comes to your interactions with potential customers who you have emailed.
There definitely will be some people who either do not take you seriously, do not understand your message, or decide that they would like to opt out of your email list. This is inevitable, but it does not have to be a bad thing. You must become used to dealing with setbacks in your marketing campaigns, no matter which medium you are using. However, the following are some reasons why you should not worry so much about the negative responses.
THESE INDIVIDUALS WILL NOT BUY FROM YOU:
The first time I read this statement, it was (of course) Jon McCulloch who wrote it and I have to admit, it
was a pretty profound game changer for me. It's a harsh outlook to have, but it is true. Those people who criticize your emails, probably do not get the point of them. If they do not give you positive feedback, they almost certainly will not purchase your products or services. So look past these types of responses (unless you think that there is something to them), and focus on those people who are interested in what you have to offer.
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| http://notaverbum.com |
NOTHING IS TOTALLY FOOLPROOF:
It's true. There always will be people who seem foolish, and cannot understand the simplest of instructions or messages. Even if you strive to make your marketing message as simple as possible, you will get at least one person who has a difficult time getting to your website, or figuring out how to order from you. They may even become frustrated by the fact that you are emailing them, when they have signed up to be on your email list, or maybe they cannot figure out how to unsubscribe from the list.
If it is one or two people, it is a perfect opportunity to practice on your patience and display a little grace. If it seems to happen a lot, it's probably your own damned fault and you need to take some more preventative measures next time.
CRITICISM ABOUNDS, ESPECIALLY ON THE INTERNET:
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| http://notaverbum.com |
Be prepared for some criticism from the recipients of your emails. This is the internet, after all and people here are more than comfortable writing a nastygram to complete strangers to vent all their frustrations. You'll get bottled wrath and unholy snark that originated with the inlaws, asshat bosses and all the disappointments a life can contain.
Whether they are staunch grammarNazi's, or are telling you that your technique is poor in general, try not to become discouraged or angry. This is part of having an online presence and running a business, and it usually does not mean that you are doing a bad job.
Just take it all in stride, respond to those individuals who genuinely have good advice or comments, and try to forget about all of the rest.
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